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Sometimes, the decision to support a platform isn’t just about features. It’s about values. Inkie exists to help small businesses build...

And how to figure out who they really are If you’re finding it tricky to write captions, pick marketing channels, or talk confidently...

If the idea of creating a "sales funnel" feels overwhelming—or like it belongs more in a corporate meeting room than your cosy home...

Most of us have become used to social media platforms that work a certain way: you sign up, you agree to their rules, and everything from...

When you’re starting out, it feels like everyone is telling you to watch your numbers, analyse your stats, and follow the data. But what...

If you’ve spent more than five minutes in the online business world, you’ve probably come across the phrase “marketing funnel.”  And if...

If you’ve felt disillusioned with mainstream social media lately, you’re not alone. Algorithms chasing outrage, limited reach, and...

If you’re self-employed and claiming Universal Credit, reporting your income and expenses each month is non-negotiable. It doesn’t matter...

Why Blogging Matters for Your Business Regular blogging is one of the most effective ways to improve your website’s SEO (Search Engine...

In today's diverse professional environment, understanding each other's unique preferences and working styles is more crucial than ever....

In the bustling world of entrepreneurship, the Access to Work (AtW) grant emerges as a beacon of support, especially for neurodiverse...

In the ever-evolving landscape of social media, maintaining an effective and engaging Instagram business page is crucial. Whether you're...

Discover the Inkie way of embracing SEO as a journey, not just for ranking but for authentic growth. Dive into how SEO can transform your...

As we ushered in the new year, I found myself contemplating the direction Inkie should take. While we're still in the stages of building...

Identifying Your Blog's Core Focus: The Problem You're Solving Before you even put pen to paper, or fingers to keyboard, identify the...

In the world of business, confidence isn't just a feel-good factor; it's the fuel that drives decision-making, innovation, and...

In today's digital age, businesses of all sizes must have a strong online presence to thrive. One strategy that's making waves across...