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Resources & Articles

Marketing
Marketing doesn’t have to be complicated or expensive—it just needs to be strategic. This section is packed with practical guides on social media, content creation, email marketing, and getting your business in front of the right people. Learn how to craft compelling messages, build an audience, and turn engagement into sales. Whether you’re starting from scratch or refining your approach, these articles will help you market with confidence.


Why We're Backing Bluesky: A Woman-Led, User-First Social Network
Sometimes, the decision to support a platform isn’t just about features. It’s about values. Inkie exists to help small businesses build...
9 hours ago


Get up Close & Personal with Your Ideal Customer
And how to figure out who they really are If you’re finding it tricky to write captions, pick marketing channels, or talk confidently...
3 days ago


How to Map Out Your Own Sales Funnel
If the idea of creating a "sales funnel" feels overwhelming—or like it belongs more in a corporate meeting room than your cosy home...
5 days ago


Decentralised Social Media: What It Means and Why It Matters
Most of us have become used to social media platforms that work a certain way: you sign up, you agree to their rules, and everything from...
Apr 14


Don't Rely on Stats!
When you’re starting out, it feels like everyone is telling you to watch your numbers, analyse your stats, and follow the data. But what...
Apr 11


What Is a Marketing Funnel – And Do You Actually Need One?
If you’ve spent more than five minutes in the online business world, you’ve probably come across the phrase “marketing funnel.” And if...
Apr 9


What Is Bluesky – And Should Your Business Be There?
If you’ve felt disillusioned with mainstream social media lately, you’re not alone. Algorithms chasing outrage, limited reach, and...
Apr 6

How to Refresh Your Instagram Business Page for Maximum Impact
In the ever-evolving landscape of social media, maintaining an effective and engaging Instagram business page is crucial. Whether you're...
Jan 26, 2024


Understanding Content Marketing: A Guide for Small Businesses
In today's digital age, businesses of all sizes must have a strong online presence to thrive. One strategy that's making waves across...
Aug 6, 2023
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