Step 2

Before we create a single post, blog, or newsletter, we ask you to complete your branding. Why? Because every business—no matter the size—needs a clear voice and visual identity to be recognisable, trusted, and consistent.

At Inkie, branding isn’t about logos or visuals. It’s about getting to the heart of what you stand for, how you speak, and who you’re speaking to.

When you complete the branding section, you help us:

• Reflect your tone of voice across every piece of content

• Align the style of your posts with your values and purpose

• Choose imagery, colours, and layout that feel right for your brand

• Write in a way that speaks directly to your ideal customer

The AI doesn’t guess—it works with what you give it. So the more honest and detailed you are, the more 'you' the final result will feel.

You’ll be asked about:

• Your brand words (how you want to be perceived)

• Your purpose (why your business exists)

• Your USP (what makes you different)

• Your tone (how you talk)

• Your visual style (colours, photography, fonts)

Already have branding? You can upload your guidelines. If not, our helper will walk you through it step by step.