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Step 3

Your Business Info: What we need to know

This section is where you tell us all about what you do—your products, services, pricing, and who’s involved in your business. If you’ve already got a website, the easiest option is to copy and paste details from your About page and product/service descriptions directly into the Business Info document.


Alternatively, let Inkie Imp guide you through it in conversation. Not sure what to include? Don’t worry—Inkie Imp will ask the right questions to help you pull out the details that matter. Whether you're a one-person operation or a growing team, this step ensures that the content we generate truly represents your business and what you offer. The more detail you share, the more accurate and personal your content will be.


What to Include in Your Business Info

  1. What you sell or offer:

    Describe what your product or service is and what it does. Whether it's handmade jewellery, online courses, gardening services, or coaching—explain what it helps with and why people buy it.

  2. Pricing (optional):

    Share your prices if you want them included in your content. (You can note if you’d rather keep them private.) This helps Inkie craft more targeted posts and blogs—especially when it comes to value and positioning.

  3. Who it's for:

    Tell us who benefits from what you offer. This doesn’t have to be super technical—just mention the types of people, businesses, or situations that your product or service is designed for.

  4. Where you offer it:

    Let us know if your offerings are available online, locally, UK-wide, in-person, or via delivery. This information will help us write clearer calls to action.

  5. Who’s in the business:

    Describe the people behind your brand. Whether it’s just you or a whole team, sharing your story or journey (if you haven’t already in your Branding section) adds authenticity.

  6. Any extras or future plans:

    If you offer workshops, memberships, bundles, or add-on services—or if you’re planning something exciting soon—include it here so Inkie can work it into your content.

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