Step 5

Once Inkie knows who you are, what you offer, and who you want to reach—it’s time to decide how you want to show up.

This is where you’ll set your Marketing Preferences: the type of content you’d like Inkie to create for you each month.

You’ll be guided through this step inside the platform, where Inkie Imp will ask about things like:

• How often you’d like to post

• What kind of social posts suit your style

• Whether you’d like blog posts, email newsletters, or both

• Any specific goals you want to focus on (like growing your audience or highlighting a service)

You can:

• Let Inkie recommend a mix that suits your business, or

• Choose your own preferences

This helps Inkie generate content that feels right for you, and avoids the scattergun approach that wastes time and energy.

Prefer to start simple?

You can always pick a few basics now, then come back and update this section as your confidence (or content calendar) grows.