Why We're Backing Bluesky: A Woman-Led, User-First Social Network

Sometimes, the decision to support a platform isn’t just about features. It’s about values.

Inkie exists to help small businesses build honest, human, sustainable brands. So when we see a platform doing things differently—especially one that puts users first and isn’t run by a tech billionaire—we pay attention.

That’s why we’re backing Bluesky.

It’s decentralised (and that matters)

Bluesky isn’t just another new app. It’s part of a bigger shift in how the internet could work.

Built on the AT Protocol, Bluesky is decentralised. That means your identity isn’t locked into one app, and your followers don’t disappear if you leave. You own your account and your audience.

This isn’t the case with traditional platforms. Instagram, Facebook, TikTok, and X are all centralised—meaning your entire presence exists inside a walled garden. If the company changes the rules, your visibility, your followers, and your reach can vanish overnight. We’ve all seen it happen.

For business owners, creators, and community builders, decentralisation means you’re not building on rented land. It gives you greater resilience, better long-term security, and the ability to grow in a space that doesn't pull the rug out from under you.

Leadership that actually reflects its values

It’s hard to ignore how many of today’s social platforms are driven by ego, speed, and ad dollars. Bluesky is different.

It’s led by Jay Graber, a woman with a background in decentralised tech and a thoughtful, steady approach to building. She’s not chasing headlines—she’s building something that works, even if it takes longer.

Leadership sets the tone. And on Bluesky, there’s noticeably less of the self-promotion, posturing, and chaos that dominates other spaces. Conversations feel more intentional. It doesn’t feel like shouting into the void. That kind of culture comes from the top.

We believe the people designing platforms shape the culture of those platforms. And Bluesky feels like a space where thoughtfulness, nuance, and integrity have a chance to thrive.

It aligns with our values (and probably yours)

If you care about ethical marketing, digital ownership, and building lasting community—Bluesky is worth your time.

It’s not about chasing followers or pushing content to win the algorithm. It’s about showing up with consistency, clarity, and genuine connection. It’s about talking with people, not just broadcasting at them.

Inkie was built for businesses that care about meaning and trust—not just reach. Bluesky reflects that same spirit. It’s not a perfect platform, but it doesn’t try to manipulate attention or trap you in an endless scroll. That’s a refreshing change.

No platform is perfect

We’re not saying Bluesky is flawless. It’s still new, still growing, and still working out its moderation systems and onboarding experience. It doesn’t yet have mass adoption, and you may not find your entire audience there—yet.

But it’s doing something that feels rare in tech—it’s trying to build a better foundation, not just a shinier interface. It’s inviting people to take part in shaping something, not just reacting to what already exists.

In an age where most platforms are designed to extract as much time, data, and content from you as possible, Bluesky feels more like a community garden than a shopping mall. It’s imperfect—but promising.

Why now?

Because now is when you can help shape the culture. Before it’s fully mainstream. Before it’s bought out or watered down. This is the moment for thoughtful businesses and purpose-led brands to help set the tone.

Getting in early doesn’t mean jumping on a trend. It means establishing your voice in a space that’s still small enough to listen.

And even if you’re just observing—it’s good to know what’s coming. Because decentralisation isn’t just a trend. It’s a movement. And the businesses that pay attention now will be ahead of the curve later.

How to get started

You can sign up at https://bsky.app—no invite needed. It takes a few minutes to set up your account. You can even use your own domain to create a custom handle (like @yourname.com) for added professionalism and portability.

Start small. Follow a few people. Post something thoughtful. Explore custom feeds that align with your values or interests. It’s a quieter platform—but that’s part of the appeal.

If you're using Inkie’s Marketing Platform, Bluesky post generation and scheduling support is coming soon. We’re building it in, so you’ll be able to show up there just as easily as anywhere else.

We don’t think every business needs to be on Bluesky. But we do think every business should be asking better questions about the platforms they use.

Who’s in charge? What do they value? Who benefits?

Bluesky isn’t perfect. But it’s principled. It’s open. It’s user-first. And for us, that’s more than enough reason to get behind it.